Titan Office Solutions

Choosing the Right Types of Paper for Printing: Tips and Tricks

Home > Blogs

Choosing the Right Types of Paper for Printing Tips and Tricks

How to Choose Right Types of Paper for Printing?

From business cards to brochures, flyers to invitations, choosing the right type of paper for your printing tasks can make all the difference. Printer specialists are well-versed in the different types of printer paper available, and the type of paper you need will depend on the kind of print job you’re doing. Different types of paper have different weights, sizes, coatings and opacity, which is why selecting the right paper is so important.

Paper weight is a measure of the thickness of paper, and is typically measured in GSM (Grams per Square Meter). There are different types of printing paper available for different printing tasks, from heavier cardstock paper for business cards, to lighter copy paper for everyday printing. Coated paper is a popular choice for brochures and flyers, while uncoated paper is a great choice for printing text documents.

Consider the Quality of the Paper

Printing professionals know that choosing the right type of paper is essential to ensure a successful print job. Different types of paper are available for various printing tasks, each with its own unique properties. Paper weight, paper finish, and paper brightness are three important factors to consider when selecting the right paper for your project.

Types of Paper for Printing

Paper weight is typically measured in GSM (grams per square meter) and is an indication of how thick a sheet of paper is. Heavier paper is usually more expensive and is ideal for thicker, more durable documents such as business cards, brochures, and invitations.

Types of Paper Weight

Making the right choice when it comes to the type of printer paper you need for a print job is critical to achieving excellent results. Knowing the different types of paper available, and the various paper weight, finish, and brightness, can make a world of difference. When it comes to weight, paper is typically measured in GSM (grams per square meter). Common paper weights range from lightweight 70 GSM to heavier 300 GSM, with a few specialty papers that may exceed this. Here’s a quick guide to paper weight:

  • Lightweight:
    • 70 GSM – Ideal for everyday printing, like documents, flyers, brochures, and invitation cards.
    • 80 GSM – A common choice for business cards, postcards, and brochures.

Types of Paper Finish

It’s important to consider the type of paper finish when selecting the type of paper for printing. With a wide variety of finishes available, one must choose the right paper to suit their printing needs. Different paper finishes offer varying levels of gloss, texture, and durability, making it easy to find the paper that works best for any printing project.

The most common types of paper finishes are matte, glossy, and semi-gloss:

  • Matte: Matte paper is an ideal choice for printing documents and photographs because of its subtle texture. It has a low sheen, so it is less likely to produce a glare when viewed from different angles. This paper is also used for business cards, brochures, flyers, and invitation cards.

Types of Paper Brightness

Moving on from paper weight and types of paper finish, one of the most important factors to consider when choosing the right paper for a printing project is brightness. Paper brightness is measured in a range from 0% to 100%, and indicates the amount of visible light that a sheet of paper reflects. Generally speaking, the higher the brightness level, the whiter the paper. Depending on the purpose of the print job, the type of ink, and the type of printer used, the ideal paper brightness will vary.

The available paper brightness levels are:

  • Low Brightness: A brightness level of 80% or lower is considered low brightness. This type of paper is usually used for photocopying documents, as well as for offset printing jobs that require a matte finish.

Understand the Types of Ink

Ink is an essential component of printing, and there are different types of ink and paper used for different purposes. Traditional inkjet printers, laser printers, and thermal printers all require a specific type of paper for optimal printing results.

types of printer

For inkjet printers, it is best to use inkjet paper, photo paper, and heavier paper such as cardstock, depending on the size and complexity of the print job. A4 is the most common size for inkjet printers, and these should be used with glossy or recycled paper, depending on the desired look.

Traditional Inkjet Printers

Moving on from understanding the quality of the paper, let’s dive into the world of ink. Traditional inkjet printers use liquid ink that is sprayed onto a paper. The type of paper you use can make a difference to the output of your prints. Paper comes in various sizes, weights, and coatings. The weight of paper is measured in grams per square meter (gsm), and the paper size is measured in inches.

For everyday printing, a bond paper or a copy paper is an ideal choice. Bond paper is usually in white color and has a smooth finish to it. Glossy paper is specially designed to create vibrant colors and deep blacks, making it an ideal choice for business cards, brochures, flyers, and invitation cards.

Laser Printers

Moving beyond paper quality, let’s take a look at the types of inks used in printing. Laser printers are the most common type of printers used for everyday printing. Laser printers use a dry toner powder, which is fused with the paper using heat. This printing process allows for crisp, clean documents that are smudge and water resistant.

Laser paper is specifically designed to be used with laser printers, and works well with double-sided printing. It is a popular choice for business cards, brochures, flyers, and even invitations. When choosing the right printer paper for laser printing, there are a few things to consider. Paper weight, opacity, coating, and thickness should be taken into account.

Thermal Printers

Moving from the quality of the paper to the types of ink, Thermal printers are a popular choice for daily business printing tasks. Thermal printers are known for their ability to create crisp, detailed prints using heat-sensitive paper. This kind of paper is designed to darken when exposed to heat, which is generated by the printer.

The paper may be glossy or matte, lightweight or heavier, and its opacity can vary. It’s important to know about the different types of paper available so you can choose the right type for your printing project. The paper weight is measured in GSM or grams per square meter, and a paper weight guide can help you measure and decide which is the best paper for your needs.

Determine the Intended Use

Determining the intended use is an important step when selecting the right paper type for posters and presentations, business documents, and personal projects. Print documents with cover paper that is thicker in order to make a lasting impression. Tracing paper works well for overlays and detailed work.

Measuring paper weight is essential when guiding to paper weights, as heavier paper is ideal for printing. Gloss paper is often used to create a glossy finish. Printer paper specifications should be given consideration when selecting a common type of paper, as the opacity of the paper, paper coating, and measurement of paper thickness will affect the outcome.

Posters and Presentations

For posters and presentations, the right paper can make a huge difference. Thicker paper, such as cardstock, is the preferred choice for a post-worthy poster, while lightweight paper is great for presentations. To know the different types of paper, it is essential to measure the paper weight and guide to paper weights.

An ordinary printer can create a decent print job, but to achieve the best results, it is important to choose the right paper. This paper usually features a coating, such as matte or glossy, and paper opacity to ensure double-sided printing. Paper is slightly heavier than usual copy paper, but paper opacity is slightly less. Paper is great for invitations and brochures, as the paper is specifically designed for these tasks.

Business Documents

When it comes to business documents, it is important to measure the paper quality before you pick a printer to create the documents. Thinner paper is a popular choice for business documents such as brochures and flyers, as it is usually best suited for multiple pages and double-sided printing. Ordinary paper is great for everyday printing tasks, but choosing a paper specifically designed for business documents is a great way to ensure the best outcome.

Business documents

Before choosing a paper, consider the paper features such as weight, coating, opacity, and gloss. A heavier paper works well for documents like business cards and invitation cards as it gives them a more professional look. Knowing the paper weight is measured in gsm, or grams per square meter, is an important factor when choosing the right paper for printing.

Personal Projects

When it comes to personal projects, you must measure the paper to determine which paper is best for your project. From glossy to matte, or uncoated to cover paper, you have a wide range of options at your disposal. Specialty paper, like photo paper, tracing paper, and cardstock paper, may also be used for specific projects.

The weight of the paper is also important to consider, as heavier paper may be ideal for printing invitations, while lighter paper is typically used for everyday printing. Additionally, the opacity of the paper and its coating should be taken into account for double-sided printing. Knowing about the different types of paper available and how they work is essential for producing the best print job possible.

Compare the Different Types of Paper

As a printer specialist, I’m here to compare the different types of paper available. Bond paper is a lightweight paper, usually measuring in at 20 pounds, and is great for everyday printing tasks like printing documents.

Card stock is a thicker paper, measuring in at around 80 or 100 pounds, and is ideal for printing invitations, business cards, and brochures. Photo paper is specifically designed for printing photos and is slightly heavier than bond paper, typically measuring in at 24 pounds, and is great for double-sided printing.

Bond Paper

Transitioning from the previous section, which discussed the intended use of paper, let’s now compare the different types of paper. Bond paper is a popular choice for everyday printing tasks. This type of paper is specifically designed for use in laser and inkjet printers. Bond paper usually has a weight of 20lbs and is slightly thinner than other types of paper. This paper works well for documents such as letters, invoices, and other business paperwork.

Bond paper is also an ideal choice for printing invitation cards or brochures. It features a smooth, uncoated finish and is great for double-sided printing. Bond paper is typically the most cost-effective option for everyday printing needs.

Card Stock

Moving on to card stock, it’s a popular choice for invitations, cards, and brochures because of its thickness and rigidity. It is typically heavier than ordinary paper, with a weight measurement ranging from 80-110 lbs. Most card stock is coated for a glossy finish and it is not designed to be used with a laser printer.

It is also available in matte finishes, if a less glossy finish is desired. A hefty and thick paper, card stock works well for printing documents that need to be more durable. It is a great choice for double-sided printing, as it can stand up to the extra wear and tear. Furthermore, card stock is an ideal choice for business cards as it gives a professional look and feel.

Photo Paper

When it comes to photo paper, this type of paper offers the highest quality prints, making it the perfect choice for any photos or graphics. It is a heavyweight paper with a high-gloss finish, designed to maximize the vibrancy of colors and to produce sharp and crisp images.

It is available in a variety of sizes and can be used with both inkjet and laser printers. For the best results, it is recommended to use a paper with a brightness rating of at least 90, to ensure the colors of the photo are at their most vivid. It also has a special coating on one side that helps to prevent smudging and fading.

Consider Price and Availability

When considering price and availability for paper, it’s important to understand the various types of paper available. From copy paper and photo paper to cardstock and specialty paper, there are various options available for any budget. To find the right paper for your needs, measure the paper weight and coating, and consider the opacity.

Copy paper is the most popular choice for everyday printing tasks, while cardstock is an ideal choice for business cards, brochures, and flyers. For documents that require double-sided printing, matte paper works well.

Where to Buy Paper

Now that you know the types of paper and the characteristics they have to offer, you’re probably wondering where to buy it. Many retailers, both online and in-store, offer a wide variety of printing paper. However, depending on the type of paper you need, some stores may be better suited for your needs than others.

When it comes to budget-friendly options, most office supply stores offer a range of copy and laser printer paper at a reasonable price. Depending on the size of the paper, you may also be able to buy it in bulk. If you need specialty paper, you’ll likely have to look to specialty retailers or craft stores.

Budget-Friendly Options

When it comes to finding budget-friendly options for your paper needs, you don’t have to look far. From copy paper to glossy card stock, there are many options that won’t break the bank. Off-brand paper is a great option, as it is often just as good as more expensive brands, but at a fraction of the cost.

If you’re looking for a reliable and cost-effective choice, look for paper that is labeled as 20 lb or higher. This is a good weight for printing standard documents and is still durable enough to stand up to everyday use. Another option is to buy in bulk, as larger quantities often come with discounts.

Specialty Paper

When it comes to specialty paper, the possibilities are truly endless. Printer specialists have access to a wide range of paper that can create a unique look for any print job. Specialty paper is typically thicker and heavier than ordinary copy paper, and it often has a unique coating, texture, or other features that make it suitable for specific printing tasks.

It is designed to enhance the visual presentation of documents, flyers, brochures, invitations, business cards, or any other printing project. Specialty paper is an ideal choice for businesses that want to create a memorable impression with their printed material. The opacity of the paper is an important factor to consider when choosing a paper for a specific printing job.

Take Into Account Environmental Factors

When it comes to taking environmental factors into account, printer specialists consider recycled paper, FSC-certified paper, and green printing practices. Recycled paper is responsible for reducing the amount of paper waste in the environment.

FSC-certified paper is made from wood harvested from managed forests that meet environmental and social standards. Green printing practices can also be used to reduce environmental impact, such as using vegetable-based inks and low-VOC solvents, and energy-saving methods. All of these measures ensure that printing is done sustainably and responsibly.

Recycled Paper

In an effort to be more eco-friendly, recycled paper is becoming the preferred type of paper for printing. With its sustainable production approach, recycled paper is made from post-consumer and post-industrial waste, like used paper, cardboard, and even plastic. This way, the use of new materials is significantly reduced.

Furthermore, it also reduces the amount of waste that is sent to landfills, while still providing the same print quality as traditional paper. Additionally, recycled paper comes in a variety of textures, weights, and sizes, so it is suitable for a wide range of printing tasks. Moreover, it is strong and absorbent, ensuring that prints remain crisp and clear. Thus, recycled paper is a great option for those seeking a more sustainable approach to printing.

FSC-Certified Paper

Making wise decisions when it comes to the type of paper you use for your printing projects is essential. An option to consider is FSC-certified paper, which stands for Forest Stewardship Council-certified. This paper is certified by the FSC to be produced responsibly, using responsible forestry practices. It is made from trees that are harvested in a sustainable manner, meaning that the trees are replaced or allowed to regenerate naturally.

FSC-certified paper also supports social responsibility, as it is produced in a manner that respects the rights of the workers and the communities in which the paper is produced. In addition, the FSC requires the use of responsible manufacturing processes that minimize the environmental impact of the paper production.

Green Printing Practices

Moving on from the considerations of price and availability, environmental factors are another important aspect to consider when selecting a printer paper. One of the most popular green printing practices is the use of recycled paper. This type of paper can be great for the environment as it helps reduce the amount of waste going into landfills. Additionally, using FSC-certified paper is another great option for eco-friendly printing.

FSC-certified paper is made from responsibly managed forests and helps to ensure that forests are preserved for future generations. Lastly, green printing practices can also include using soy-based inks and water-based coatings instead of traditional petroleum-based inks and coatings. This helps to reduce the amount of hazardous waste generated from printing and can lead to a healthier environment.


Printing paper is an art form in itself. With the right type of paper, you can create a professional-looking document that will impress customers and colleagues alike. To select the perfect paper for your printing job, you must consider the quality, type of ink, intended use, price, availability, and environmental factors.

Each printer paper has its own unique advantages, so it is important to weigh all of these factors carefully. Taking the time to choose the right type of paper for your specific printing needs can make all the difference. From cardstock to photo paper, there is a wide variety of options available to suit any printing project. With a little bit of research, you can find the perfect paper for your next printing job.

Titan Office Solutions

Phone: (704) 741-0821

Email: info@titanofficesolutions.com

Hours of Operations: Monday through Friday from 8:30 AM to 6 PM EST.

Website: titanofficesolutions.com



Our latest blog


Copier Leases in Virginia Starting a business involves many expenses. One significant cost is office equipment, such as copiers and printers. Instead of buying, many…


IT strategy consulting is a dynamic service designed to help businesses align their information technology with their goals. It is not just about fixing IT…


Managed Security Services in Charlotte Managed security services have become a cornerstone for maintaining the resilience and operational continuity of businesses in Charlotte. These services,…